Over the last few years, the UFC has gotten deeper and deeper into the video game business, and on Monday they announced a new deal that will bring them to the forefront of the industry with a leader in sports game development.
During the E3 (Electronics Entertainment Expo) on Monday, UFC President Dana White made the announcement that they are bringing their gaming franchise over to EA Sports in 2012.
White stated that the promotion had signed a multi-year and multi-game contract with the video game giant.
Previously, the UFC video game series titled ‘Undisputed’ had been made by THQ, with three different versions release up until now.
The UFC will now bring the sport of MMA and their ever expanding roster of fighters over to EA Sports, who will develop a new game presumably to be released later this year.
“We’d like to thank THQ for creating some of the most critically acclaimed sports videogames of this console generation, and we’re excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world,” said UFC President Dana White on Monday via a press release.
“There’s no one better at creating authentic sports video games than EA Sports, and we’re excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences.”
EA (Electronic Arts) is known as a world wide leader in video game development, especially in the sports market where they produce games such as Madden NFL Football, Fifa Soccer, Tiger Woods PGA Tour Golf and many, many more.
This is a far cry from 2009 when White stated he was ‘at war’ with EA after they declined to pick up the rights to the UFC video game franchise stating MMA ‘was not a sport’. Of course not long after EA Sports created the ‘EA Sports MMA’ game, which further raised the ire of the UFC’s top man.
Now it appears the two entities have come to an agreement that’s better for everybody, and EA has acquired the rights to create a new UFC video game franchise.
“We’re thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames,” said Andrew Wilson, EVP and Head of EA Sports. “UFC has become a global powerhouse because they have the world’s best fighters, competing in the world’s best mixed martial arts events. We share UFC’s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.”
The UFC will begin their new deal with EA Sports immediately with game development coming in the near future.