UFC on Versus 4 Draws 744,000 in TV Ratings; Spike Counters with 793,000 for Rebroadcast

The Ultimate Fighting Championship’s live telecast of UFC on Versus 4 on Sunday night rebounded slightly in regards to TV ratings.

Sunday’s telecast drew an average audience of 744,000 viewers, which was up just slightly from the 681,000 that UFC on Versus 3 averaged, according to MMAWeekly.com‘s industry sources.

The numbers still aren’t as good as when the promotion first landed on the Versus network. The inaugural UFC on Versus, in March of 2010, drew in 1.24 million viewers, but that number hasn’t held. UFC on Versus 2 averaged 991,000 viewers.

UFC on Versus 4 had several hurdles to overcome, however. The fight card changed numerous times leading up to the weekend, but then suffered a major blow when main eventer Nate Marquardt failed to meet Pennsylvania’s medical requirements and was nixed from the show one hour prior to Saturday’s weigh-ins.

To make matters worse, Spike TV, a longtime UFC television partner that is in the midst of contract negotiations with the promotion, and believed to be in danger of not ironing out a new deal, counter-programmed UFC on Versus 4, drawing 793,000 viewers to its re-broadcast of UFC Fight Night 22: Marquardt vs. Palhares.