UFC on Fox 2 Averages 4.6 Million Viewers

January 31, 2012

The second UFC on Fox event that happened last weekend in Chicago ended up drawing an average of 4.6 million viewers for the two-hour-plus broadcast.

The number comes courtesy of Nielsen, who confirmed the viewer numbers with MMAWeekly.com on Tuesday.

A release that came out from Fox on Monday showed that the ratings for the broadcast peaked during the main event fight between Rashad Evans and Phil Davis with a 3.4 rating, which would equal the highest number of viewers during the show.

The show’s ratings continued to increase as the night moved on with the fight between Chris Weidman and Demian Maia carrying a 2.3 rating, and the co-main event between Michael Bisping and Chael Sonnen getting a 2.9 rating.

The 4.6 million viewers on average is less than the initial UFC on Fox broadcast which drew 5.7 million viewers on average for the one-hour broadcast last November.

Still the numbers are encouraging considering there was no title fight like the first show, and the broadcast was No. 1 among the adult 18-49 market. When the final numbers arrive, it appears the UFC on Fox 2 show could outdraw the three major competitors, ABC, NBC and CBS, in total viewers combined for the 18-34 market.

While the UFC on Fox 2 broadcast has been deemed a success, the former home of the UFC continues to counterprogram the shows and gain viewers of their own.

According to industry sources, Spike TV’s broadcast of the UFC Fight Night that aired at 7 p.m. ET pulled in 960,000 viewers, and the UFC Unleashed broadcasts that aired at 9 p.m. and 10 p.m. pulled in 720,000 and 805,000 viewers each, respectfully.

The next UFC on Fox show will air on May 5 from New Jersey’s IZOD Center, but as of yet no main event has been named for the second Fox show to air in 2012.

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