New York, NY, August 9, 2005 – Spike TV and The Ultimate Fighting Championship® (UFC®) knocked-out the competition with the LIVE telecast of “Ultimate Fight Night™” on Saturday, August 6, 2005 (9:00 pm – Midnight, ET/PT). The first-ever UFC® Live fight card, “Ultimate Fight Night™ drew 2 million viewers, made Spike TV the #1 ad-supported cable network in the time period within all of the networks key demos of M 18-34, M18-49, P18-34 and P 18-49.
Within its key male demographic, Spike TV delivered more Men 18-34 and 18-49 for “Ultimate Fight Night™” than any other cable telecast that day, outdrawing ESPN’s NFL Pre-season and X-Games telecasts. With M 18-34 the event scored a 2.0 rating, representing 522,000 viewers and a whopping increase of 400% when compared to the same time period last year. In M 18-49, the event earned a 1.8 rating/926,000 viewers, an increase of 350% versus YAGO.
With Adults 18-34, “Ultimate Fight Night™” garnered a 1.6 rating, representing 803,000 viewers – a 433% increase when compared to the same time period last year. With A18-49 the telecast had a 1.3 rating, representing 1.3 million viewers, a 333% increase versus YAGO.
Additional “Ultimate Fight Night™” ratings highlights include:
For the full week (Sunday – Monday, 8-11 PM), Spike TV’s Primetime Schedule was #1 with M 18-49 — a 1.1/ 578,000 viewers and with M 18-34 – 1.1/276,000. These were the network’s highest ratings since the week of 4/4/05 which featured the LIVE season finale of Season One of “The Ultimate Fighter™.”
Within the telecast, M18-34 ratings grew from a 1.2 rating to a 2.8 in the final quarter-hour, an increase of 133%.
“Ultimate Fight Night™” featured some of the fighters from Season One of Spike TV’s hit reality series “The Ultimate Fighter™” and took place in front of a sold-crowd at Las Vegas’ Cox Pavilion. The card was highlighted by a thrilling bout between Stephan Bonnar and Sam “The Alaskan Assassin” Hoger, in which Bonnar was awarded a unanimous decision. An encore telecast can be seen Thursday, August 11 at 11 PM, ET/PT which includes a Welterweight bout not seen in this weekend’s telecast between Alex Karalexis and Kenny Florian.
Season Two of “The Ultimate Fighter™” premieres on Spike TV Monday, August 22 (11:05 pm – Midnight, ET/PT) featuring 18 of some of the best up-and-coming mixed martial arts fighters in the world. UFC Middleweight Champion Rich Franklin and UFC Welterweight Champion Matt Hughes are the coaches for Season Two. UFC President Dana White serves as host.
Spike TV, the first network for men, is available in 87 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc.