The UFC is reportedly close to being sold for a price tag of around $4 billion, according to various reports this week.
Two groups are bidding for the leading mixed martial arts promotion, according to a report from ESPN. WME-IMG is working in connection with Dalian Wanda for a bid, and China Media Capital is also in the mix to purchase the promotion for a range $4.1 billion.
An earlier report from FloCombat said that the sale is for 100 percent of the company, meaning ownership would transfer totally from brothers Lorenzo and Frank Fertitta, UFC President Dana White, Flash Entertainment and the various other sub-trusts.
While the change in ownership places new heads at the top of the company, the day-to-day business of the UFC will reportedly go largely unchanged. White would remain with the company in a promotional capacity, and other departments, including production, public relations and matchmaking, will remain intact.
Last year, Zuffa, the parent company of the UFC, reportedly enlisted Goldman Sachs to facilitate the sale. White, regardless of the development and reports, denied the sale taking place after news first surfaced.
UFC officials are yet to comment on the situation. An announcement is reportedly expected within the coming weeks, likely around UFC 200 on July 9.