The Maximum Fighting Championship, one of the eminently exciting brands of mixed martial arts to ever be at the forefront of the sport, is formally announcing it is for sale.
Mark Pavelich, Owner & President of the MFC, put more than 15 years into the business and grew it from a Canadian original on the MMA scene to a frontrunner in North America and ultimately into one of the most prominent shows in the world.
“The Maximum Fighting Championship was my passion and my labor of love. It was not just an MMA show. It was a professional sports organization,” said Pavelich.
“I truly enjoyed every second of creating, developing, and surging ahead with the MFC. But the time has now come to officially let someone else carry on the name and the brand that we made so popular and profitable. My new business, The Mark Consulting & Marketing, is thriving and exceeding our expectations, and therefore requires all the attention I can provide.”
The Maximum Fighting Championship held 50 shows during its reign – 41 in numerical order plus three with the ‘Unplugged’ label, and another six under the banner of Heat XC, its successful developmental system.
The MFC dominated the MMA scene in Canada particularly upon becoming the first Canadian show to have a live network television partnership with AXS TV (formerly HDNet) which is owned by entrepreneur extraordinaire Mark Cuban. Later, the MFC became the first Canadian show to land a broadcast deal with TSN, Canada’s undisputed leader in sports television, as well as have its entire library of events air on The Fight Network.
Under Pavelich’s guidance, the MFC mastered the art of sports marketing especially with a massive social media reach. The MFC reached over 50,000 followers on Twitter, and truly connected with hundreds of thousands of fight fans through Facebook, Snapchat, Instagram, and E-blasts. The MFC also garnered huge mainstream media attention in local and national television, daily newspapers, international sports publications including Sports Illustrated, terrestrial radio, and Internet podcasts.
The Maximum Fighting Championship brought top-level attention and profile to its athletes. Every one of the MFC’s champions progressed to the UFC, and more than 50 of its fighters competed at the highest levels of the sport. Included in the MFC’s extensive list of notable athletes are Patrick Cote, Jason MacDonald, Benson Henderson, Sam Alvey, Paul Daley, Anthony Birchak, Ryan McGillivray, Tom Watson, Roger Hollett, Antonio McKee, Thales Leites, Emmanuel Newton, and Douglas Lima.
As well, the MFC featured an eclectic mix of crossover stars including onetime WWE champion Bobby Lashley, former reality show character Eric Pele, and football players Mike Maurer and Adam Braidwood.
Serious offers are welcomed for the Maximum Fighting Championship. The sale would include both the custom-made ring and cage, business contacts and documents, and collateral items.