Joint Venture Rebrands HDNet as AXS TV

January 18, 2012

HDNet, AEG, Ryan Seacrest Media, and Creative Artists Agency on Wednesday announced a joint venture that will rebrand HDNet/HDNet Canada to launch AXS TV (pronounced: access).

HDNet’s signature programming, which includes HDNet Fights and Inside MMA, will continue on AXS TV, according to a joint statement from the four companies.

A significant part of the deal appears to be the involvement of AEG, which is expected to bring more exclusive behind-the-scenes access to live concerts and music festivals, red carpet premieres, award shows, parties, pop culture events, and in-depth interviews with the people and artists involved in live entertainment.

“I’m incredibly excited to be in business with AEG, Ryan Seacrest, and CAA,” said Mark Cuban, Co-Founder and Chairman, HDNet.  “This is a major step on our way to offering more live programming than any other entertainment and lifestyle network.  And our partnership with DISH to offer unique subscriber services will allow AXS TV to change the value proposition between networks, distributors, and subscribers.  AXS TV will unquestionably be able to leverage our unique assets to do things no other network will be able to replicate.”

AXS TV will continue to be available on HDNet’s existing distributors including DirecTV, Comcast, Verizon, AT&T, Charter, NCTC-member systems, Suddenlink and Shaw (in Canada).

Financial terms of the new venture were not disclosed.