Initial Ratings Back for UFC on Fox Debut

November 13, 2011

dos Santos vs Velasquez

The first ever UFC event on Fox went down in Anaheim, Calif. last night and on Sunday the initial ratings for the event came back.

The initial ratings for the event totalled out at 4.64 million viewers for the one hour show according to TV ratings website

These numbers are early estimates and may change once more data is available on Monday.

To put this in perspective for Saturday night in regards to other shows airing at the same time, the UFC pulling in 4.64 million viewers came in third overall in the ‘big four’ networks airing programming.

The college football game between Stanford and Oregon pulled in 7.11 million viewers during their broadcast in the 9pm ET hour, while CBS show ‘NCIS’ raked in 5.5 million viewers.

What’s interesting to note however is the fact that the UFC show matched the Stanford/Oregon game in share within the coveted 18-49 demographic with a 7 share and almost identical ratings.

The downside based on this initial broadcast is the fact that the UFC show did not topple the record set by the first ever broadcast of a major MMA fight on network TV. The Elite XC fight between former street fighter Kimbo Slice and James Thompson pulled in about 6.51 million viewers at the peak of their broadcast.

Does this mean that the first ever UFC event on network TV will be viewed as a success or a failure?

Well, these ratings are an early result and may fluctuate based in final numbers reported on Monday, although it’s unlike they will shift with huge differences, especially in terms of millions of viewers.

The UFC on Fox broadcast was also a kick-off to a relationship that actually brands itself in Jan 2012 with 4 more live fight cards on Fox next year.

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