by MMAWeekly.com
On Saturday night, Urijah Faber displayed why he is considered by the core mixed martial arts audience as one of the top 145-pound fighters in the world. Now, he’s on a mission not only to promote his name, but that of World Extreme Cagefighting, the promotion he fights for.

Faber and some of the other WEC fighters went on a media tour leading up to Saturday’s fight, but as the promotion’s most visible figure, Faber has continued making the rounds. This morning he was a guest on The Howard Stern Show and tonight he’ll be on the Scott Ferrell Show.

“That was pretty cool,” said Faber in typical ‘California Kid’ fashion, about his spot on Stern’s show. “He wanted me to punch one of his guys for like $500. I told him that the price has gone up.”

That’s no surprise considering the current landscape surrounding Faber and the WEC. Recently purchased by the Ultimate Fighting Championship’s parent company, Zuffa, the WEC is making a huge push to become a top contender in the world of mixed martial arts.

As the UFC rode on the backs of fighters like Chuck Liddell, the WEC has positioned itself to do the same with Faber. The WEC and Faber just made their live debut on the Versus television network on Saturday night and is set to be core programming as the network previously known as the Outdoor Life Network makes a run at a new, edgier demographic.

That core programming started with WEC WrekCage on Sunday, followed by the live WEC: Faber vs. Farrar event, both of which featured Faber. On WrekCage, Faber faced Joe Pearson before finishing off Farrar in live action.

Tonight, only 3 days following the WEC’s debut on Versus, the network offers up its second edition of WrekCage, again featuring Faber. The new episode premiers tonight at 9 pm ET featuring Faber’s WEC title defense against Dominic Cruz from March of this year. Versus will also repeat the first episode of WrekCage in the hour prior to the new episode.

The next edition of WrekCage premiers next Wednesday night in the same 9 pm ET timeslot. WrekCage and WEC: Faber vs. Farrar repeat at various times throughout the month of June as the network makes a big push for the MMA demographic, heavily weighted in the coveted 18-34 male category.

The media blitz in conjunction with regular airings on television is a formula that worked well for the WEC’s elder sibling, the UFC. Now that the WEC is on Versus, it will test the formula’s repetitiveness with Faber leading the way.