UFC president Dana White debuted a web-based reality show, Dana White: Lookin’ for a Fight in September 2015. The show centers around White, former lightweight champion Matt Serra, and retired fighter Din Thomas scouting for up-and-coming talent, while engaging in local cultures across the country.
“I came up with the concept for it, put the cast together, and then we went out and just funded it ourselves to put up on YouTube,” White said in a recent interview with Maine’s Bangor Daily News. “We go from 7 in the morning until midnight every day, but we have an absolute blast doing it. It’s a fun show to film.”
There have been seven episodes of the reality series aired thus far and it has resulted in the signing of four fighters. The show was originally available on UFC Fight Pass and YouTube, but will soon be available on Netflix to its 83 million subscribers.
“They bought 16 episodes, eight in this country and eight out of the country,” said White. “We’re going to be doing shows in Russia, Thailand, the [United Kingdom] and a bunch of other countries. We’re literally going to go everywhere.”