The New York Times recently wrote a column wondering if Spike TV is becoming Ultimate Fighting TV. Spike TV is featuring MMA’s biggest promotion in North America every day this week and Spike will be banking on the UFC for ratings numbers starting on Thursday Night’s.

The fourth installment of Ultimate Fight Night Live takes place on Spike TV at 8pm as the show will not battle WWE wrestling this upcoming year. The season premiere of TUF 3 is actually a special 90-minute episode that is scheduled to air from 10:00 PM to 11:30 PM Eastern Time.

After the live show, the Ultimate Fighter Season 3 debuts featuring Tito Ortiz and Ken Shamrock as rival coaches. Spike TV is giving the UFC three hours of prime time coverage this week and they hope the ratings will reflect the popularity of the UFC.

The UFC will see a much better time slot for primetime programming that will not go head to head with the WWE’s Monday Night Raw. Three hours of Ultimate Fighting should be a good draw for the network. Here is the upcoming card for Thursday Night’s live show.

ULTIMATE FIGHT NIGHT LIVE – April 6 at the Hard Rock Hotel

– Rashad Evans vs Sam Hogar
– Luke Cummo vs Jason Von Flue
– Josh Burkman vs John Fitch
– Joe Stevenson vs Josh Neer
– Stephan Bonnar vs Keith Jardine
– Josh Koscheck vs Ansar Chalangov
– Chris Leben vs Luigi Fioravanti
– Trevor Prangley vs. Chael Sonnen
– Brad Imes vs Dan Christesen