BAMMA Looks to Expand into International Markets in 2012

August 24, 2011

BAMMA is gathering momentum and a very busy schedule appears to be in the works for the British based mixed martial arts promotion in 2012. They already have six domestic events lined up in England, but are now looking to expand horizons and add four international shows to the mix.

Multiple sources indicate that Dublin is looking increasingly likely as the first expansion show, with an additional European show to follow, as well as two shows in North America.

While the specifics of location are yet to be determined, it is understood that the Eastern seaboard is a prime target, most notably the New Jersey area. There is also the possibility of reaching into Canada.

BAMMA stands for British Association of Mixed Martial Arts, however, with the expansion plans and a rumored U.S. cable TV deal in the works with an as-yet unannounced partner, the promotion has got its sights set outside of its domestic catchment.

Recent signings of U.S. talent such as Frank Trigg, Nate Marquardt, and Joey Villasenor only serve to bolster the promotion’s prospects for taking its product to the international market.

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