Yes Ireland, You Will Be Able to Watch Conor McGregor Fight Live on Free TV

June 19, 2014
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Conor McGregorThe Ultimate Fighting Championship on Thursday announced its first ever free-to-air broadcast agreement in Ireland.

Following UFC Fight Night 41 in Berlin last month, Garry Cook, Executive Vice President and Managing Director of UFC Europe, the Middle East and Africa (EMEA), said that they were close to a deal to put UFC Dublin on television on July 19 in Ireland. On Thursday, the deal became reality.

UFC Fight Night Dublin: McGregor vs. Brandao will be broadcast on channel 3e in Ireland. 3e, part of the TV3 network, will broadcast the main card on a live basis from 8 p.m. local time, together with features and enhanced editorial across the TV3 Group in the lead-up to the event.

This is the first time a UFC event will be broadcast to a terrestrial audience in Ireland.

TV3 reaches approximately 3.5 million individuals each month, equivalent to 85.1% of the available viewing population, according to a UFC statement. It is the largest commercial TV channel in Ireland, and has a bigger market share for adults than BBC1, UTV, Channel 4 or Sky 1 combined.

“The popularity of the UFC in Ireland continues to grow at an enormous rate,” said Cook in announcing the deal. “With a number of talented Irish fighters on the card and the record-breaking sellout audience at the O2 arena, it was only right that we also offered access to this incredible event to audiences in Ireland via a free to air TV agreement. We are incredibly excited to make this announcement and we are confident that this is only the beginning of things to come for our sport in Ireland.”

Although further details of the television rights agreement were not released on Thursday, Cook in May said that the deal to air Irishman Conor McGregor’s homecoming bout on free TV in Ireland would likely be a one-off deal, which could then spur talks for future events.

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  • Name

    Yeah, this sounds good in theory. But the reality is, it’ll be like Channel 5’s deal with the UFC. The aired Gustafsson/Manuwa and nothing since. Years ago, they aired maybe 5 or 6 random and sporadic UFC shows (“UFC Main Event”) on Monday nights then just stopped and UFC never appeared again ’til Manuwa got hyped up. Then it was a One-and-done event. Sounds like this TV3 deal will be much the same to capitalize on McGregor.

    Maybe BAMMA’s deal had something to do with it, and if it did, Five were silly to drop the UFC for BAMMA.

  • Dee

    Will footage on 3E be available to stream for this??
    A big chunk of Australia want to watch but want to watch on an Irish channel