February 21, 2008
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by Ken Pishna – MMAWeekly.com

The Ultimate Fighting Championship announced on Thursday that it has<br /> partnered with Yahoo

Ultimate Fighting Championship announced on Thursday that it has partnered with
Yahoo! to distribute UFC live pay-per-view events via Yahoo! Sports. The
partnership begins on March 1 with the
availability of UFC 82
from Columbus, Ohio.


relationship with Yahoo! is an important step for the UFC to build its global
distribution platform for live pay-per-view events,” said UFC president Dana


“We are
looking forward to working with Yahoo! Sports to expand our reach and bring the
sport of mixed martial arts to fight fans in every corner of the world in every
possible language.”


UFC 82
features a main event of UFC middleweight champion Anderson Silva facing
Pride’s final middleweight champion Dan Henderson in a unification bout.


to Yahoo! Sports, the online pay-per-view will cost $44.95, the same price as
the televised pay-per-view, but offers a couple of key distinctions. The stream
will be available in four different qualities: 300k, 700k, and 1200k, which
should facilitate varying connection speeds. Online purchasers will also have
the event available for 24 hours of unlimited archive viewing.


partnership with Yahoo! will likely have a negligible impact on the UFC’s
pay-per-view numbers in the United States since most households have televised
pay-per-view available and the price is the same. Yahoo’s availability across
the globe, especially in markets that the UFC is currently unable to reach via
television, however, has the potential to have a huge impact on its reach into
the global market.


which provides a dedicated MMA channel in its online sports section, is
currently the most trafficked website in the world according to Alexa.com.


and MMAWeekly.com are
content partners.



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