by MMAWeekly.com Staff
JAKKS Pacific, Inc. on Tuesday announced the signing of two exclusive four-year, worldwide Master Toy license agreements with World Extreme Cagefighting and Pride. JAKKS is expected to launch the line of collectible action figures, play sets and accessories based on each of the two organizations in Spring of 2010.
Zuffa, LLC, the parent company of the Ultimate Fighting Championship, is also the parent company for both the WEC and Pride.
The UFC in June announced a similar four-year agreement with JAKKS Pacific to produce collector-focused products with a Fall 2009 launch of a line of action figures. The initial plans call for the UFC action figures to include current interim heavyweight champion Antonio Rodrigo Nogueira, current middleweight champion Anderson Silva, current light heavyweight champion Forrest Griffin, former light heavyweight champion Chuck Liddell, Brock Lesnar, and Michael Bisping, among others.
“These are collectibles,” said UFC president Dana White at the time of announcing the UFC agreement with JAKKS. “Am I saying kids won’t play with them? No. I’m sure kids will play with them. There’s an Octagon and accessories and all kinds of things kids will play with.”
The WEC and Pride agreements are expected to be similar in scope, although the launch is set for some six months following the UFC launch. No WEC or Pride fighters that are part of the initial launch were identified in the announcement of the agreement.