- ULTIMATE FIGHTING CHAMPIONSHIP® RANKS FIRST ON YAHOO BUZZ INDEX

August 23, 2005
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by MMAWeekly.com Staff
LAS VEGAS, NV (Aug. 23, 2005) –The Ultimate Fighting Championship® (UFC®) today announced it is the leader of the Yahoo! Buzz Index, ranking number one with an overall score of 244. UFC had increased its score by +154 in the last 24 hours to achieve this position.

In addition, the ufc.tv web site recorded a combined total of more than 45 million hits in the days following UFC 54: BOILING POINT and the premiere of Season II of Spike TV’s The Ultimate Fighter™. The event, which featured Chuck Liddell scoring a sensational fourth round TKO of Jeremy Horn, was held live in Las Vegas at the MGM Grand Garden Arena Saturday, August 20, 2005. The first episode of The Ultimate Fighter Season II aired nationwide Monday, August 22, 2005 at 11:05pm ET/PT on Spike TV.

“Our tremendous volume of Internet traffic, both on Yahoo! and ufc.tv, is proof the UFC is among the most compelling sporting events today,” said Dana White, president, UFC. “It’s becoming more and more evident that mixed martial arts is earning mainstream approval around the world.”

Yahoo! Buzz leaders are the subjects with the greatest buzz score on a given day. These subjects are the most searched subjects on Yahoo! for that day. A subject’s buzz score is the percentage of users searching for that subject on a given day. For buzz movers, the number displayed is the percentage increase in the subject’s buzz score from the previous day.

The Ultimate Fighting Championship® brand is the world’s leading professional mixed martial arts association and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® fight programs feature six live pay-per-view events annually through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. Zuffa, LLC licenses the distribution of its fight show DVDs through Studioworks Entertainment, a Ventura Distribution company. For up-to-date fight info, check out www.ufc.tv.

Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter, Submission, As Real As It Gets, The Octagon and the eight-sided cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

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