The promotion broke the North American mixed martial arts attendance record in Canada, opened a central office there in Toronto, and has had discussions about doing an all-Canadian version of its popular reality show, “The Ultimate Fighter.”
Aside from the business aspect of moving into Canada, the UFC also wants to stretch its charitable efforts there.
Since 2006, the UFC has been promoting events on military bases, in part as a thank you to the men and women that serve their country, but also to help raise money for the Intrepid Fallen Heroes Fund.
The Intrepid Fallen Heroes Fund is a non-profit organization that supports the men and women of the armed forces and their families.
With the UFC’s growing presence in Canada, company president Dana White was asked during a media call promotion UFC Fight for the Troops 2 if there were any plans to take its efforts to support troops to the Great White North.
Canada has long been an ally to the United States in its military efforts. The UFC also has a number of Canadian fighters on its roster and tremendous Canadian fan support.
“We’re working on it right now. What we’re trying to do is we’re going to try to air (UFC Fight for the Troops 2) up in Canada, too, and make it more of a tribute to the troops up there,” White answered, but added that it’s not as easy as just putting on an event.
Logistics, including military security efforts, have to be taken into consideration, as do the concerns of any charitable efforts.
“You know, trying to coordinate things like this and any type of charity stuff like this, it’s a lot of work. And it’s very tricky. But we are working to try to air this in Canada and to make it a tribute to the Canadian troops (as well).”
White fell short of any guarantees for future UFC Fight for the Troops events on Canadian military bases, but seeing as the promotion has already amped up its Canadian schedule to at least three pay-per-view events per year, it wouldn’t be a stretch to see such efforts in the future.