by MMAWeekly.com Staff
When Zuffa first took over the UFC nearly 10 years ago, one of the first achievements of the company was just to get back on widely distributed pay-per-view. Now, the UFC is hitting the silver screen.
For the first time in UFC history, fans can head to their local movie theater and take in all the action in the Octagon, live and broadcast in high definition on the big screen starting with UFC 111: St- Pierre vs. Hardy on March 27.
Company president Dana White on Tuesday announced the UFC has closed a deal with NCM Fathom to present a series of live UFC fights in more than 300 select movie theaters nationwide, as well as plans to have UFC fighters host screenings in various markets. Tickets are available to this special in-theater event at www.FathomEvents.com and presenting theater box offices. A complete list of theater locations and prices is available on the web site (theaters and participants are subject to change).
“This is an opportunity to provide our fans with another cool way to watch UFC programming on the big-screen, live, in high-def and in surround sound,” said White. “UFC 111 has a stacked undercard and St-Pierre vs. Hardy and Mir vs. Carwin are both title fights, so this is the perfect event to kick off our new deal with NCM Fathom.”
UFC 111: St- Pierre vs. Hardy features reigning UFC welterweight champion Georges St-Pierre vs. British bomber Dan Hardy and former heavyweight champion Frank Mir vs. number one contender Shane Carwin for the interim UFC heavyweight title. In addition, theater-goers can watch the entire UFC 111 live card, including welterweights Jon Fitch vs. Thiago Alves, lightweights Jim Miller vs. Mark Bocek, and welterweights Ben Saunders vs. Jake Ellenberger.
Broadcast live from the Prudential Center in Newark, NJ, UFC 111: St- Pierre vs. Hardy will be shown in more than 300 select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark USA Inc., Clearview Cinemas, Cobb Theatres, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements and Regal Entertainment Group movie theaters, as well as the Carolina Theatre (Asheville, NC), Palace Cinema 9 (South Burlington, VT) and Penn Cinema (Lititz, PA), through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.