The Ultimate Fighting Championship’s UFC Fight Night 13 and Ultimate Fighter season seven premiere teamed up with Spike TV’s new original series “DEA” to draw the highest cable ratings of the night from 7 p.m. to Midnight ET/PT on Wednesday night in the valued Men 18-49 and Men 25-34 demographics. The five-hour time slot brought in a 1.42 rating in the Men 18-49 demographic and 1.83 in the Men 25-34 demographic.
Season seven of The Ultimate Fighter scored an overall household rating of 1.3, which averages out to about 1.7 million viewers. The demographic breakdown had the premiere doing a 1.8 with Men 18-49 and 2.21 with Men 18-34.
UFC Fight Night 13 earned an overall household rating of 1.1, which averages out to about 1.3 million viewers over the course of the telecast. It peaked during the Kenny Florian vs. Joe Lauzon main event at about 1.8 million viewers. The Fight Night telecast scored higher than the ESPN telecast of the NBA’s Boston Celtics and Indiana Pacers game.
The demographic breakdown for UFC Fight Night saw the show score a 1.35 rating with Men 18-49, 1.56 with Men 18-34, and .84 with People 18-49.
“From the UFC stars in the Octagon to the DEA heroes on the streets of Detroit, Spike originals feature distinctive characters seen nowhere else on television that resonate with our young guy audience,” said Kevin Kay, president, Spike TV.