The Ultimate Fighting Championship® (UFC®), the world’s premier mixed martial arts (MMA) organization, on Monday announced a partnership with Fight Channel, the European satellite and cable television channel which specialises in combat sports.
The channel had previously broadcasted UFC events within the region but today have signed a new agreement to show further UFC programming including The Ultimate Fighter (TUF) US reality TV show, specialised programming and documentaries, and archive material such as ‘Best of Pride’ which includes the best of Croatian born MMA legend Mirko Cro Cop’s fights.
Fight Channel have been joined by leading broadcast channels from Europe, Middle East and Africa including BT Sport, Setanta, RTL9 and C More to be part of the exclusive group of UFC rights holders, who will provide programming as demand for the world’s fastest growing sport intensifies.
Fight Channel will broadcast in Croatia, Slovenia, Serbia, Montenegro, Macedonia, Bosnia and Herzegovina, to approximately 1.5 million households, on channels such as Total TV, Bnet and SBB.
Garry Cook, UFC Chief Global Officer, said: “The UFC’s expansion across Europe in recent years has been unprecedented. Our partners at Fight Channel have been instrumental to this growth and we are committed to building the market further by bringing brand new content to the region and working to explore further opportunities for the UFC brand in Croatia.”
Fight Channel CEO Orsat Zovko said: “We are very excited to continue and to spread our partnership with UFC, the biggest fighting brand worldwide. I hope that our ‘know how’ and experience we gained in the last 20 years will help to popularize the UFC brand even more in this part of the world.
“In the period of last two years Fight Channel broadcasted all the UFC LIVE events which gained numerous fans in the region. By introducing new UFC content we believe our viewers will get better UFC experience which will raise popularity of this worldwide fighting brand. Our ultimate goal is to help to bring a UFC event in Croatia.”