UFC Signs 4-Year Broadcast Deal with Rogers Sportsnet for Canada

March 7, 2011
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The UFC has a television home in Canada.

The promotion announced on Monday that they have signed a four year deal with Rogers Sportsnet for broadcast rights to UFC programming in Canada.

Sportsnet will broadcast UFC programming including preliminary UFC pay-per-view broadcasts, UFC Fight Nights as well as the “Ultimate Fighter” series.

The deal will also see international non pay-per-view broadcasts live on the network.

“We’re excited to announce a new deal with Rogers Sportsnet that will put the UFC in millions of homes in Canada,” UFC President Dana White said. “Canada is an amazing market for this sport and we look forward to bringing the fans more UFC programming. We’re happy to have a strong television partner in Canada like Rogers Sportsnet.”

The deal reaches millions of homes in Canada with Rogers Sportsnet taking over the UFC broadcasts in the country.

“This is great news for the UFC and our fans,” said Tom Wright, UFC Director of Canadian Operations. “Canadians are hungry for UFC shows and segments and now have so much to look forward to as we continue to grow the sport together with Sportsnet.”

The UFC has found a great home with Canadian fans, opening an office there last year, and now this new deal will bring a new TV partner along for the ride.

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