When you think about the biggest names in the UFC where it pertains to pay-per-view draw, the bullseye usually lands on former heavyweight champion Brock Lesnar.
The one time WWE superstar has largely been targeted as the biggest name in the UFC since getting on their roster back in 2008.
Well, UFC President Dana White now says that it’s actually UFC welterweight champion Georges St-Pierre, not Lensar, who is the company’s biggest draw when it comes to pay-per-view dollars.
“Georges St-Pierre is by far the biggest pay-per-view star in mixed martial arts,” White said on Wednesday.
St-Pierre has taken some heat lately for his style that’s been called ‘playing it safe’ by some when the champion takes some fighters to decision instead of going for the kill.
In his last four title defenses, St-Pierre has gone to decision in all of them. While the champion has been dominant, he’s still taken a fair share of criticism for not putting his opponents away, even when it appears that he’s got them hurt with a chance to capitalize.
Despite the criticism from some fans, media or whoever, the translation when it comes down to the dollars and cents that St-Pierre brings in whenever he fights can’t be denied.
“For what it’s worth, people want to say he’s this or that,” White added. “By far. By far the biggest pay-per-view star in MMA.”
St-Pierre’s star power has landed him more mainstream sponsorships and advertisements than any other fighter in the UFC, and his tremendous popularity apparently translates into people willing to put down their hard earned money to watch him on TV as well.
The next big fight for the UFC’s biggest draw will be when Georges St-Pierre takes on Carlos Condit in the main event of UFC 137 in October.