The Ultimate Fighting Championship’s first foray into live events on the FX Network returned an average audience 1.3 million viewers. UFC on FX 1: Guillard vs. Miller pulled a 1.19 rating in the Men 18-49 and 1.20 for Men 18-34, key advertising demographics.
By comparison, the three UFC Fight Nights that aired on Spike TV in 2011 averaged an audience 1.9 million and demographic ratings of 1.8 with both Men 18-49 and Men 18-34.
Both FX and Spike TV are available in approximately 100 million homes.
UFC on FX 1 preliminary bouts aired live on Fuel TV, drawing an audience of 148,000 viewers. Fuel TV is available in just over 36 million homes.
UFC on FX 1 featured Jim Miller’s submission of Melvin Guillard in the main event, as well as Josh Neer finishing Duane “Bang” Ludwig in the co-main event. There was a audience of 7,228 in attendance at Bridgestone Arena in Nashville, pulling in a gate of $334,860.