The Ultimate Fighting Championship with UFC on Fuel TV 9: Mousasi vs. Latifi continued to lift Fuel TV up in the TV ratings race.
The event didn’t reach the heights of UFC on Fuel TV 8, which featured Wanderlei Silva vs. Brian Stann and set a record of 485,000 viewers, but Gegard Mousasi headlining with last-minute replacement Ilir Latifi drew the second largest audience of any live UFC fight on Fuel TV. UFC on Fuel TV 9 drew 236,000 viewers during its midday timeslot of 2 p.m. to 5 p.m. ET.
A re-air of the fight at 7 p.m. ET delivered an additional 98,000 viewers, while a late-night encore brought another 92,000 viewers. Altogether, UFC on Fuel TV 9 aired three times on Saturday, delivering a combined 426,000 viewers.
UFC on Fuel TV 9 continued the UFC’s strong draw in its key advertising demographics of Men 18-49 and Men 18-34. The event was the number-one rated ad-supported cable program in both demographics on Saturday, according to Nielsen Media Research and confirmed by Fuel TV officials.
UFC on Fuel TV 9 marked the promotion’s second trip to Stockholm, and an increase in viewership year-over-year. UFC on Fuel TV 2: Gustafsson vs. Silva, which took place on April 14, 2012, averaged 197,000 viewers, about 20 percent less than Gustafsson vs. Latifi.
Fuel TV averaged 79,000 viewers on Saturday, April 6, making it the second-most watched day in network history behind the record set on March 2, 2013 (131,000 viewers), the day that featured the record-setting Silva vs. Stann.
© 2013 MMA Weekly All Rights Reserved.