The final numbers for the UFC on Fox 5 card are back, and it appears everybody should be happy with the result.
According to a report from Nielsen, the UFC on Fox 5 show averaged 4.4 million viewers over it’s 2+ hour broadcast with a peak of 5.7 million viewers during the main event between Benson Henderson and Nate Diaz.
Those are the best numbers for the UFC on Fox since their second event in January of this year when Rashad Evans took on Phil Davis in the main event. More than six million viewers tuned in for the top fight on that card, with an average of 4.7 million viewers overall.
The UFC on Fox 5 card also scored impressive numbers in the key 18-34 and 18-49 demographics, which is where most advertisers look in terms of money spent and future spending on a show or program.
UFC on Fox 5 scored a 4.0 rating among the 18-49 demographic and a 3.5 among 18-34 males, which means the show finished 3rd overall in the week for that key market behind only Sunday Night NFL football and The Simpsons.
The Fox broadcast also dominated the 18-49 male market overall for the entire night compared to the other major networks (ABC, NBC, CBS), and won out the overall night in adults from 18-49. Again, in terms of viewership and advertising, the 18-49 market is key and the UFC on Fox won the night in that regard.
The ratings trended upwards as the night wore on with the initial bout between Mike Swick and Matt Brown getting an average of 3.6 million viewers and peaking with the Henderson vs Diaz bout at 5.7 million.
The next UFC on Fox card will take place on Jan 26 in Chicago and will feature another title bout, this time with the flyweights taking center stage as Demetrious Johnson faces former Ultimate Fighter winner John Dodson.