UFC Lightweight Champ Anthony Pettis Inks Deal with Reebok

July 1, 2014
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Anthony Pettis vs Donald CerroneUFC lightweight champion Anthony Pettis has become the latest fighter to in a deal with global fitness brand Reebok. He follows in the footsteps of UFC welterweight champion Johny Hendricks and Bellator fighter Quinton “Rampage” Jackson.

In announcing the deal, Reebok added that the company is committed to helping some of the fittest athletes in the world train, and few train harder than MMA fighters.

“As a leading fitness brand, Reebok is very excited to team up with UFC lightweight champion Anthony Pettis,” said John Lynch, Reebok’s Global VP of Fitness Marketing. “MMA fighters are some of the fittest athletes in the world, and Anthony takes training to a whole new level.

“For our newest running shoe, ZJet, Reebok wanted to partner with an athlete who had explosive speed, and bold, confident style. With his lightning fast kicks, quick double-leg takedowns, and flashy fighting technique, we knew Anthony would be the perfect fit.  Running is an integral part of Anthony’s training regime, and we know ZJet will help him to be in the best possible shape ahead of his highly anticipated fight in December.”

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  • TheCerealKiller

    Once again, I like Pettis, but he doesn’t have general population recognition. I don’t even feel confident that he will hold the title for long. Weidman just beat Nike’s champ twice, might have been a better pick.

    • Darin

      I’m not sure there are any contenders that can get past Bendo, and Pettis made beating him look easy.

      • TheCerealKiller

        Khabib Nurmagomedov will beat both of them.

  • Darin

    Good for Pettis, now can he ink a fight contract? Pettis is like Halley’s Comet, cool to watch but you only get to see it once in a lifetime.

  • George Sperry

    In a sport where they compete barefooted shoe contracts just seem funny