UFC Fight Night 28 TV Ratings Are Lowest Fight Night Ratings Since Fox Sports 1 Launch

September 5, 2013
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UFC Fight Night 28 Teixeira vs Bader Poster-478x270The UFC launched the Fox Sports 1 network with strong TV ratings for UFC Fight Night 26: Shogun vs. Sonnen, pulling in an audience of 1.78 million viewers, but that number has steadily dropped with subsequent events.

Wednesday night’s UFC Fight Night 28: Teixeira vs. Bader from Belo Horizonte, Brazil, drew 539,000 viewers.

Of course, the main event fight between Glover Teixeira and Ryan Bader didn’t come close to the drawing power of longtime veterans Mauricio “Shogun” Rua and Chael Sonnen. Shogun vs. Sonnen had the added advantage of heading the launch event for Fox Sports 1, receiving a strong promotional push, while trying to establish the new network.

UFC Fight Night 27, which featured a rematch between Carlos Condit and Martin Kampmann, attracted a slightly larger audience than Teixeira vs. Bader, drawing 809,000 viewers.

Those numbers still pale in comparison to the 1.3 million viewers similar events averaged on FX. The UFC Fight Night events now air on FS1, however, which is a new sports network that launched on Aug. 17. They also air on Wednesday nights, a change of pace for most fight fans.

The Teixeira vs. Bader preliminary bouts drew an audience of 277,000 viewers.

The preliminary porttion of the fight card began at 5 p.m. ET, while the main card began at 7 p.m. ET.

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  • wtf ufc

    The fight was a joke. Glover vs bader? come on and you know who would win already. Defeating bader and now fighting jones for the title? Lol.Glover was rocked by bader then luckily knock bader out because hes wild. Mark my words him fighting someone that can actually punch.. would already get him K.O Glover has the most suspect chin ever almost getting knock out by a tired guy and now this? UFC matchmaking is horrible let me name a few fighters he could of fought that would be a legit way for the title.

    Glover Teixeira Vs Dan Henderson!!!! would be a great fight against 2 strikers, As much as i dislike dan he would knock him out silly.

    Glover Teixeira Vs Lyoto machida

    Glover Teixeira vs Gegard mousasi or chael sonnon.

    Ufc fight ranking is a joke anyways, Guys that deserve to fight top fighters are sometimes pinned against fighters that lost twice before or something. I also dislike when fighter get hurts they just don’t fight that person anymore. Pissed me off, Like dan henderson vs jon jones. I know dan would lose because of his height and reach but it takes 1 good shot, He has a puncher chance!

    • JET

      First off: I’m not a huge Glover fan, so that is not why I’m responding. I agree that ideally Glover should have to fight a higher ranked guy before getting a title shot. But there isn’t anyone else in the LHW division who hasn’t had a loss in their last few fights. I also agree that it’s a bummer Hendo never got his shot.

      But your comment about Glover having the “most suspect chin ever” because he got knocked down by a “tired guy” is a bit of a stretch. Tired guy? It was the first round and you still can blast someone with a solid punch even if you are tired.

      I don’t like Ryan Bader and I think his best days are behind him, but to refer to him as not being “someone who can actually punch” is a bit much. Despite not being the best fighter, Bader moves fast for the division and does have one punch knock out power. 40% of his wins are by KO/TKO.

      “…most suspect chin ever…”? Glover’s only TKO loss was when he was inexperienced in his very first MMA fight and he has never been TKOd or KOd the 23 fights since then. He had an off night and got caught, which can happen to anyone. But he recovered and finished the fight. And for the record, he has fought and defeated fighters who can actually punch before, ie. Maldonado, Jackson, Eastman, Sokoudjou. That being said, I don’t think he has a chance against Jones.

      • Hugh Shakeshaft

        True. Bones has pretty much cleaned out 205 making the division look bad, like the bench is shallow. After Gus, I don’t see anything interesting, certainly not Glover. The dude’s slow, Dana’s protected him with cushy opponents for the simple fact that 205 needs some semblance of a contender after Gus. That said I hope Gus goes in there with aggression and doesn’t just try to counter Bones. He needs to be himself, step forward and be the aggressor. Part of Bones’ dominance is that he’s gotten in guys’ heads like he’s unbeatable. He needs to walk in there just like Weidman did. Gus can beat Jones. He put a worse whoopin’ on Rua than Bones did.

  • Maddawgmar

    It’s not just the Main Event. The whole card was unapealing. I’m tired of seeing Brazil cards were they put Brazilians against fodder. Make the fights more competitive and ppl will watch. With the exception of a few surprises everyone won that was expected to win.

    • Wolf Ticket

      Well, this card was made for Brazil. Even Dana said that audience in Brazil wants to see brazillian fighters kick ass of some foreigners.

      Therefore, this card was not a disaster if only 500K people watched it in US, but because many brazillians got their ass kicked that night. Before the co-main, you had 3 brazillians on the main card who were finished by their opponents. Jacare and Glover basically saved Danas ass.

  • Cameron Merryman

    Early on a weds and just overall a bunch of fighters noone really cares about. Simple

    • Guest

      People care about the fighters, just not stateside. It seems like the free Brazil cards are the times that the UFC can appease Globo and any other partners they have in Brazil.