UFC Fight Night 21, featuring a main event between Kenny Florian and Takanori Gomi, pulled in 1.6 million viewers, landing the show in the number one spot on cable television in the advertiser coveted demographics of Men 18-35 and Men 18-49, according to Spike TV officials.
The viewership was in line with Spike’s most recent UFC Fight Night telecast, in January, where UFC Fight Night 20 drew 1.7 million viewers for a fight card headlined by Nate Diaz and Gray Maynard.
UFC Fight Night 21′s 1.6 million viewers was slightly higher than the promotion’s recent debut on the Versus network. UFC on Versus, headlined by Jon Jones vs. Brandon Vera, drew an average of 1.24 million viewers. Versus is available in more than 75 million homes, while Spike TV is currently available in 98.6 million households.
The UFC Fight Night telecasts on Spike TV topped out at a high point of 3.1 million viewers for UFC middleweight champion Anderson Silva’s light heavyweight debut against James Irvin at UFC Fight Night 14 in July 2008.
© 2010 MMA Weekly All Rights Reserved.