UFC Extends Reach into Hispanic Market with UFCLatino.com

April 25, 2011
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The Ultimate Fighting Championship has worked long and hard to expand its reach in the Hispanic market. A reflection of those efforts paying off, and an increased push to further enhance its reach in the market, the promotion on Monday announced UFCLatino.com, a website dedicated to bilingual UFC fans.

UFCLatino.com provides unique content in both Spanish and English. The site will include news, video, and special content featuring Hispanic stars such as UFC heavyweight champion Cain Velasquez, bantamweight champion Dominick Cruz, top welterweight Diego Sanchez, and Octagon girl Arianny Celeste.

“The UFC has become a really popular sport with Hispanic fans based in the U.S.,” UFC president Dana White said. “We’ve seen the fan base grow and grow, so we’re excited to launch UFCLatino.com as a way to continue to serve Hispanic fans. We’re fortunate to have great Hispanic champions such as Cain Velasquez and Dominick Cruz and we want our fans to have access and feel connected to our athletes.”

“I am extremely proud of my Hispanic heritage and honored to have such great support from the Hispanic fans,” Velasquez said. “UFCLatino.com is such a great way for Hispanic fans in the U.S. to keep up with UFC news and enjoy content in both Spanish and English. I’m excited that I’ll have the opportunity to be featured at UFCLatino.com and encourage Hispanic fans to visit the site.”

The promotion says that UFCEspanol.com will remain intact, offered in Spanish only, and available in Latin America.

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