- UFC EXTENDS ITS TV REACH TO ROMANIA

September 26, 2008
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Press Release courtesy of UFC
Zuffa, LLC, owner of the Ultimate Fighting Championship (UFC) brand, and TELESPORT, one of the largest dedicated sports networks in Romania, today announced the successful launch of UFC live events on Telesport.

The first broadcast partner of the UFC in Romania, TELESPORT aired the recent UFC 88: BREAKTHROUGH event, featuring Chuck “The Iceman” Liddell vs. “Sugar” Rashad Evans, and received a 4.5 percent market share for the premiere and a 3.5 percent market share for its replay later that evening.

As part of the agreement, TELESPORT will air UFC’s major live events. Telesport will also present a regular schedule of UFC programming, featuring some of the UFC’s most exciting events from the past.

“We are pleased to have the world’s most exciting live sports event – the UFC – available for sports fans in Romania,” said UFC President Dana White. “We look forward to bringing them all the best fights as they happen on TELESPORT, as well as new and exciting ways that they can experience the UFC.”

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