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- UFC CONTINUES COUNTER PROGRAMMING TACTICS

Posted on by MMAWeekly.com Staff

by MMAWeekly.com Staff
As mixed martial arts continues to grow, the competition is getting more heated. In reaction, the Ultimate Fighting Championship continues its counter-programming trend with the announcement of a July 26 replay of UFC 84 on Spike TV.

EliteXC and CBS Television are scheduled to air the second edition of CBS-EliteXC Saturday Night Fights on July 26. The live CBS telecast features a middleweight title defense, as champion Robbie Lawler defends against Scott Smith in a rematch of their bout from the first Saturday Night Fights telecast in May.

UFC 84, featuring one of the promotion’s biggest fights of the year thus far in B.J. Penn vs. Sean Sherk, will air directly opposite Saturday Night Fights from 9:00-11:30 p.m. ET/PT.

The UFC 84 replay will be the UFC and Spike TV’s second counter-programming offering in as many weeks. The promotion quickly put together a UFC Fight Night that will air on Spike TV on Saturday, July 19, to counter the debut offering of Affliction’s new mixed martial arts promotion, which will air two fights on Fox Sports Net and its main card on pay-per-view.

Affliction “Banned” features a main event between Fedor Emelianenko and Tim Sylvia, while UFC Fight Night features UFC middleweight champion Anderson Silva’s light heavyweight debut against James Irvin.

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