Ultimate Fighting Championship president Dana White on Thursday announced that the promotion has struck a deal with a new blue-chip sponsor, Anheuser-Busch.
“This is a historical moment for the company,” he said at a press conference in Columbus, Ohio. “I can’t express to you enough how excited I am.”
White revealed that Anheuser-Busch’s Bud Light brand will now be the main sponsor of the UFC and will take over the center position on the mat of the Octagon at UFC 84 in Las Vegas on May 24.
Bud Light’s three-year deal with Zuffa, LLC, (the parent company of the UFC) makes it the exclusive beer sponsor of the UFC.
“Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans,” said White. “We’ve got the number one selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”
“UFC has developed a huge following in recent years and is wildly popular with the 21-34 year old fans we want to reach,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. “The number of people attending live events, buying the pay-per-views and talking about UFC around the water cooler continues to grow. It’s just a great place for us to be.”
Additionally, beginning June 1, Bud Light will also appear as the official beer sponsor of World Extreme Cagefighting events broadcast live on VERSUS network. The WEC brand is also owned by Zuffa, LLC.