UFC president Dana White said earlier this year, “There is no (uniform) deal. We’re sitting here talking about something that doesn’t exist.”
That may have been true, and it may even be true now, there is not yet a done deal for uniforms. That statement may not hold water for much longer, however, according to a report from AdWeek.
UFC Senior VP of Global Marketing Partnerships Mike Mossholder told AdWeek that the promotion is currently “actively engaged in conversations” with a “premium apparel line” for an exclusive deal to provide uniforms for the 400-plus fighters currently under contract.
A “premium apparel line” would be a company the likes of Nike, Reebok, Under Armour or Adidas.
It was unclear what exactly he meant, but Mossholder also said that UFC women’s bantamweight champion Ronda Rousey would likely be “the face” of any UFC uniform deal that comes to fruition.
If you weren’t already a believer in Rousey’s star power, the AdWeek article pointed out that Rousey is the third highest UFC draw in regard to ticket sales. Xyience saw a 12-percent boost in sales when they featured Rousey on their cans. She is a recent ESPY award winner, and has roles in such Hollywood productions as Expendables 3, Fast & Furious 7, and Entourage.
Mossholder gave no indication as to which apparel company was the frontrunner in negotiations or how soon we might see uniforms on UFC fighters.