TUF Live TV Ratings a Home Run for FX; Not So Much for Dana White

April 26, 2012
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The Ultimate Fighter Live (TUF Live)The Ultimate Fighter, as part of the UFC’s new television deal with the Fox family of networks, made the move to the FX network for Season 15, otherwise known as TUF: Live.

The TV ratings haven’t been nearly as high as what The Ultimate Fighter earned on its old home of Spike TV. TUF: Live is averaging roughly two-thirds the audience that it drew on Spike, despite moving to a near-live format with an actual live fight at the end of the show each Friday night.

TUF: Live is currently averaging a little over one million viewers per episode. The show’s first international flavor, The Ultimate Fighter Brasil, is pulling in around 12 million viewers per episode, according to UFC president Dana White.

The numbers don’t sound all that appealing put in such a perspective, and they’re not to White, but Fox executives are quite pleased with the ratings. At least according to White.

“I love the format; the format’s awesome,” White said in a report in the Orange County Register. “As far as the show goes, it’s a (expletive) home run for FX. It’s on Friday nights. Friday nights they do movies and reruns. We’re the No. 1 thing in males 18-34 every Friday night. If not, we’re No. 2 if they pull something off that beats us. They’re happy as a pig in (expletive).

“For me, I want to pull 3 million viewers on FX. We’re No. 1 on Friday nights every week, which they’ve never had. The (UFC 145) prelims on Saturday on FX were No. 1. It’s a home run for them, but it’s not necessarily a home run for me.”

It’s understandable that FX would be pleased with the results, as winning key advertiser demographics is more important than winning with absolute numbers and then landing farther down the charts with the people that advertisers are targeting.

But the UFC has shown that it’s more than open to reworking its product now that it has partnered with Fox. Numerous production elements of its live events have been changed, and The Ultimate Fighter, obviously, underwent some big changes moving to the jive-live format. So it wouldn’t be surprising to see Fox and the UFC reassess following its premier season together and implement additional changes before its next season, later this year.

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  • zap

    here’s a suggestion: don’t put on a show full of little boys who weigh less than 170. No one gives a shit

    • bajafox

      +1 for dumbest post ever

  • zap

    Lets see, do I watch women’s basketball or bantamweight fights? Not sure what to pick

  • orange138

    This show was a lot better when it was on Wednesday because it’s the middle of the week and there nothing on or to do. Friday there just just too much to do. Bad timing I say

    • kennybelcher

      it also never starts or finishes on time so dvr sux too. twice i have missed end of fight.

  • it took me like 2 minutes to read that?

    How long would it have taken to proofread it before posting the article with errors?

  • jandrewhering

    i liked it better on wednesday, ya there are a few other shows that moved to wednesdays, but it just feels awkward on fridays.

  • dontayjohnson

    The problem with TUF is that there is no reason to follow it. There will be one or two fighters that go on to have decent UFC careers as low to mid level fighters and the rest will go 0-3 and get released. Whoever does the scouting for this show should have been fired years ago.

  • kevstinx

    Well where is the Brasil one showing? I’ll watch that, this live format is shit!

    As dontayjohnson + zap say.

    Nice job on this season 😉