TUF Brazil Debut Draws 12 Million Viewers, UFC President Calls Out Rival Network

March 28, 2012
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There’s no doubt that Brazil is becoming the mecca of the UFC when it comes to live audiences and TV ratings, and that continues to be true with the debut of The Ultimate Fighter in the South American country last week.

Early estimations had the debut of the reality show, which landed on Globo TV Sunday night following the hugely popular Big Brother in Brazil, hitting the mark at around eight million viewers.

Now, UFC president Dana White has revealed the real numbers for the show, and admits they aren’t easy to come by because TV ratings in Brazil aren’t as accessible as they are in America.

“It was actually 12 (million). I’m happy,” White said about the ratings of the first episode of The Ultimate Fighter Brasil.

“The problem is down in Brazil is for some reason, I don’t know what the deal is, but networks won’t give out the ratings. They won’t tell you what the ratings were, so we know, but most of the other people have to figure it out.”

White also found out that dirty politics inside of Brazilian TV can lash back after a recent report was leaked sharing the finalists of The Ultimate Fighter Brasil.

The UFC closed a deal to air TUF Brasil on Globo TV, and rival network R7 Network in response released the results of the reality show following Sunday’s debut.

The UFC’s head honcho says that their tactics are just low and all it really does is hurt the fighters that are competing on the show with a chance to get into the Octagon for the first time.

“I don’t know if you saw this but another channel, another channel we were talking to, then went out and said these are the finalists in The Ultimate Fighter, and tried to like sabotage the whole show. The crazy thing is if you went out and did that, you think you’re hurting the UFC? You think you’re hurting Globo? Globo’s the top network in the country. You’re hurting the kids, the contestants of the show. That’s who you’re hurting, the guys in the competition,” said White.

“That’s some dirty, dirty, Josh Gross dirty type (expletive). You know what I mean?”

There’s been no word, however, what the reprisal, if any, will be for the network that leaked the alleged results.

One other point that White dealt with about The Ultimate Fighter Brasil was the fact that the show is not airing on an American cable network like Fuel TV. The show was long rumored to land on Fuel, but when the debut episode came out last week, it was only available online through TUF.tv outside of Brazil.

White explains that The Ultimate Fighter Brasil will air in America, but to make sure it was shown in real time, the same airings that happen in Brazil, they had to do an online format.

“It’s going to air this summer on Fuel. I don’t remember the date, but it’s going to air on Fuel,” said White.

The second episode of The Ultimate Fighter Brasil will air this Sunday on Globo TV, and on TUF.tv in other areas.

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  • What’s the point of showing it on FEUL TV on the summer when we will already have the results/winners. The finale is in June as well, so no point.

  • pooby

    Whoever wrote this needs to proofread it. Either Dana White speaks horrible English, or his quotes were messed up by the writer.

    • adam1848

      Dana’s no speech writer, thats for sure, but you gotta love his candor.

    • emmettbarnacle

      Speaking of which jesusnkunku how old are you 6 learn to spell. Is Fuel tv really that hard to spell…the answer is no.

    • Dick’s Wiggins thinks you’re nitpicking.

  • bonkerstheclownmcpickle

    Well, there’s an easy solution. If the UFC does not want some anonymous source at Globo TV to sell the results to competing networks, adopt the format being used in TUF 15 Live next time around. If TUF Brazil 2 shows all the fights live, etc, there’s nothing much worth leaking to other networks.

    Agreed that putting this thing on FuelTV after the fact is pretty lame. Just put it on FuelTV as is. Rio is just 2 hours ahead of Eastern time, so if you’re showing TUF Brazil at 9PM Rio time, it’d be 7PM Eastern, 6PM Central, 5PM Mountain and 4PM Pacific. Not ideal but also not the end of the world by any means. Just re-air it later in the evening so everyone can see it.