CNBC’s “Ultimate Fighting: Fistful of Dollars,” premiers tonight — Wednesday, July 29.
CNBC will take viewers inside the Octagon revealing how the UFC continues to grow – even as other professional sports face financial crisis. While the recession is putting a beat-down on the economy, Ultimate Fighting’s revenues are up more than 30%.
CNBC’s Scott Wapner travels to Germany for the UFC’s first-ever event in mainland Europe and speaks with Dana White, as well as billionaire backers Lorenzo and Frank Fertitta. Hear what they have to say about the sport’s successes, challenges and growth. And, in just 18-months since CNBC first took viewers inside the UFC, see how this controversial sport has flexed its muscles worldwide to include major sponsors, product endorsements and brand extensions.