Tito Ortiz vs. Stephan Bonnar Sets TV Ratings Record for Bellator on Spike

November 18, 2014
Comments off

Bellator 131 knocked out the competition on Saturday, Nov. 15, with record ratings for the emerging MMA franchise under new president Scott Coker. The Bellator 131 main event between Tito Ortiz and Stephan Bonnar (11:50 p.m.-12:16 a.m.) drew 1.8 million viewers, peaking at 2 million, making it the most-watched and highest–rated MMA fight on cable in 2014.

Bellator 131 Tito vs BonnarThe Ortiz-Bonnar fight ranks as the second highest-rated MMA fight telecast in all of television with Men 18-34 and Men 18-49, including broadcast, in 2014. Also, Ortiz-Bonnar ranked No. 2 in its timeslot in all of cable with Men 18-34 and Men 18-49.

SEE ALSO: Bellator 131 Fight Highlights Video: Tito Ortiz Tops Stephan Bonnar

“Bellator 131 was an incredible event that had something for everybody, and I’m thrilled to see our efforts were so well received by our fans,” said Coker. “I’m very proud of our entire Bellator and Spike family for all of the hard work they put resulting in these record-breaking ratings. The most exciting thing for me is the knowledge that that we are just getting started, and I can’t wait for everyone to see what we have in store for the future.”

Bellator 131 ratings breakdown:

Bellator 131 – Ortiz vs. Bonnar – 11:50p
1.8 million viewers

Bellator 131 – 10:11p
1.3 million viewers

Bellator 131 – 9p
994,000 viewers

Overall, the entire fight card (9:00-12:16) delivered 1,241,299 viewers, a record for Bellator MMA on Spike TV.

Bellator 131 was a knockout with social media as well – as it was the most tweeted Bellator event in Spike history. Reach on Facebook and the associated video views were also record highs for Bellator.

Follow MMAWeekly.com on FacebookTwitter and Instagram

  • Usmc8408

    Good job Coker!! Seriously, congrats to Bellator!

  • tito sucks

    that fight wasnt even worth watching for free

    • MMAFans

      I bet ur not worth watching for free, oh wait ur a nobody … HATER that fight was awesome.. had to be the first comment get off Titos nutts!

      • Seth

        You know what being fan means, right? It means we are able to voice our opinions about the product .-. So I don’t see how your argument “I bet ur not worth watching for free” is related to this case… .-.

  • Shartnado2, the Sloppy One

    I wonder if that fight had more than Bonnar vs Griffin

  • DCee

    I knew it would be a success. From the production (liked the “Strikeforce” aisle and the big intros for the fighters) to the fights, it felt like a big deal. Bellator is going in the right direction now on Spike. Now it feels at home on that network. Bellator and GLORY on Spike = can’t lose.

    • BarrysHypocrisy

      It did well because it was FREE. Put that crap on a PPV and it would have been a miserable failure.

      • DCee

        They knew that the PPV route would not work, so they played it smart. Yeah, a good PPV could mean bigger bucks than cable TV, but what this does is help Bellator grab a wider audience. I can’t say the card was the best, but there was not really a bad fight on that card. It did what it needed to and Spike and Bellator made their quota. The UFC card, IMO, should have been a Fox or FS1 card. Too many cuts and changed fights dampened it for me. That was a good card, but not worth $50-60, though. The bigger fights coming up next year will be the ones I can bank on and put my money down on it.

  • TheCerealKiller

    Oh bull $hit! Who is reporting these numbers? We need a source or this is all a load.

    • kalamaki

      didn’t know you’d be so hurt by this.

    • PrideMMA

      Agreed. I don’t know how its possible to get record numbers when the event is only live eastern time(not to mention its bellator).

  • dandogood

    Bonnar is terrible. Tito is so slow with that huge head. Bellator is a sewage tank for all the UFC flushaways.