Titan FC Rebuilds and Rebrands as a Launching Pad to the UFC

February 11, 2014
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Titan FC LogoAt one time Titan FC was one of the busiest promotions in MMA, routinely holding multiple events a year and helping develop some of the top young talent in the sport.

As things would happen, it wouldn’t last forever and the last couple of years have seen the promotion in a state of flux until recently when Jeff Aronson, formerly of Alchemist Management, took over the company.

Now back at full strength, Titan FC is ready to re-debut on Feb. 28 at Kansas City’s Memorial Hall live on CBS Sports Net.

“The Titan situation arose because I had been looking for the last year and a half to find a promotion for my top prospects that I had signed while I was at Alchemist Management,” said Aronson. “I could not find people to fight our top level guys.

“Talking to other managers in the MMA field, everybody was running into this. It’s kind of become an epidemic where you could not get your guys good, real legitimate fights.”

Aronson explained to MMAWeekly.com that by purchasing an existing brand in Titan with its established personnel made more sense than trying to start a completely new company.

“Starting an organization from scratch would have been very difficult,” he said. “I was looking to be a new rebranded entity and that’s why I went after the Titan brand.

“I brought (Titan founder) Joe Kelly on to help me run the shows for his experience. I brought Joe Wooster on, who is the matchmaker. And I brought in my own guys; my own in-house marketing guys and accounting people and my own sponsorship people. The two groups have acclimated and we’ve just been rocking since I took over a month ago.”

Since taking over the promotion, Aronson has been on a signing spree, bringing on both up-and-comers and established talent in hopes of creating a platform for fighters to take that next step in their career or return to former glory.

“Whether it be top prospects or UFC vets, my goal is to create the platform where we can take the best prospects and veterans in the world, let them face each other and see who the best fighters are, and then allow them to move on to the UFC once they have room for them to come up,” he said.

“I’m thrilled to pass the baton along.”

When it comes to the promotion’s first show of the year on Feb. 28, Aronson says Titan’s partnership with CBS Sports Net will produce a show that will not only establish their partnership, but also deliver the fans some great entertainment.

“I think you’re going to see a brand new look for an MMA organization,” said Aronson. “Firas Zahabi will be commentating on the first card and we have some tremendous fights going on. CBS has been very involved with us on a daily basis. It’s been really exciting moving up to this level.

“It’s been a constant go.”

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  • titanass

    That’s sad to hear. Your mere existence is to serve the ultimatefatcunt. Why on earth do you want to do that? It’s not re-branding, it’s more like re-sinking into lower depths. God knows y anyone would want to watch if you don’t want to keep your stable fighters once they become established and recognized. Not only would you lose your patrons who become associate with fighters they come to watch but lose their loyalty and company brand as a whole. You can kiss your titanass goodbye!!

    • TRT-Rex

      No one has the power to keep their fighter once a company like UFC offers their fighters a better deal. The only one is Bellator and that’s because their contracts are basically a prison sentence. So why wouldn’t they just give in and serve them? It’s exactly what WSOF is doing! They are giving the fighters more opportunity which is good for up and comers to make a name for themselves. You both are just UFC haters. If their wasn’t organizations like this the sport wouldn’t evolve. These organizations are where you find the future of mma.

  • Panama Rosado

    That’s pathetic. Especially with that show now airing on CBS Sports net, I am sure CBS won’t be airing them on the flagship like they used to EliteXC and Strikeforce. Then again CBS showed they weren’t serious about MMA anyway. But when their eyes come open it would stupid of them to want to air a UFC feeder league. Networks want to be #1

    • Joey

      Whats pathetic about having realistic goals?

      They know they can’t compete with the UFC so as the old adage goes, “if you can’t beat them, join them”. Plus they will have a lot of ex UFC vets fighting, which usually peaks the interest of MMA fans and is a good way to bring eyes to some younger, homegrown talent.

      And if airing on CBS sports net is a negative, then is WSOF pathetic too? They air on NBC sports network and are the number three promotion and seem to be having quite a bit success.

      Plus at least they arent tossing a ton of money at mediocre fighters and one big freak show, just to get on network television….I am looking at you, defunct Elite XC.

  • TheCerealKiller

    Nothing wrong with admitting to being a minor league. A lot of sports have them and are reasonably successful. The key will be IF they can get UFC vets to sign with them and not Bellator. It would be a great way to test out local circuit guys. I’m in!

  • Timothy Malone

    I like that these guys as well as RFA are ok with the fact that they are a platform for fighters to get to the UFC. If you can’t beat them, then might as well join them.

    Can’t imagine CBS Sports Network will be happy though with any mention of Fox Sports’s shows.