Abel “The Weeknd” Tesfaye, Adam Levine, Anthony Kiedis, Ben Affleck, Calvin Harris, Cam Newton, Conan O’Brien, Flea, Guy Fieri, Jimmy Kimmel, Li Na, LL COOL J, Maria Sharapova, Mark Wahlberg, Michael Bay, Rob Dyrdek, Robert Kraft, Serena Williams, Sylvester Stallone, Tom Brady, Trey Parker, Tyler Perry and Venus Williams are the latest to join UFC’s ownership group.
In July 2016, global entertainment and sports leader WME | IMG – joined by Silver Lake Partners, KKR, MSD Capital, L.P. and MSD Partners, L.P. – announced it would acquire UFC, the world’s premier professional mixed martial arts (MMA) organization.
“Expanding our ownership group to include this caliber of talent and entrepreneurs is a strong indicator of UFC’s fast-growing global presence,” UFC President Dana White said. “Our new investors bring an incredible depth of knowledge and experience to help us continue to elevate this brand and capitalize on its entertainment and sports crossover appeal.”
Founded in 1993, UFC is one of the largest and fastest growing global sports brands. The organization produces more than 40 live events annually and is the largest Pay-Per-View event provider in the world, broadcast in over 156 countries and territories to more than 1.1 billion television households in 29 languages. UFC continues to capitalize on digital platforms via its wholly owned subscription over-the-top service, UFC FIGHT PASS, which delivers exclusive live events, thousands of fights on-demand and original content to fans around the globe.