by MMAWeekly.com Staff
On the eve of its sixth Challengers event on Showtime, Strikeforce has announced a pair of media deals that continue to expand its global reach and multimedia offerings.
Canadian Sarah Kaufman face Japan’s Takayo Hashi in a main event battle for the first Strikeforce women’s welterweight (135-pound) championship. The fight will now be available in Kaufman’s home country on Super Channel, Canada’s only national pay television network.
Another interesting addition to Strikeforce’s multimedia offerings is being part of the new Showtime Sports Interactive offering. Part of Verizon’s FiOS TV, Showtime Sports Interactive will offer Strikeforce Challengers 6 at 11 p.m. ET on Friday night, which includes voting and polling functionality and fighter profiles. All FiOS TV customers with a high-definition set-top box who subscribe to Showtime will have access to the interactive experience.
“Showtime has been leading the industry with digital enhancements and Interactive TV for over a decade. With the launch of Showtime Sports Interactive, we are excited to be joining Verizon at the forefront, bringing this state-of-the-art feature to Showtime HD,” said Robert Hayes, senior vice president and general manager of digital media at Showtime Networks.
“Showtime continues to innovate and provide value-added features to our subscribers and our sports programming provides the perfect setting for the ‘lean forward’ experience that is now possible with Interactive TV.”
Strikeforce Challengers 6 airs live in the United States on Showtime at 8 p.m. PT / 11 p.m. ET.