Marshall Zelaznik, president of the UFC’s UK division, sees a bright future for the promotion in Ireland.
At the post-fight press conference for UFC 93, he outlined the possibility of a return to the country on one of its holiest of days.
“Lorenzo and I were speaking, and one thing we’d love to figure out is how to get here every St. Patrick’s Day,” he said. “We’d like to figure out, no matter what day of the week it is, to try and come over with a fight. That’s something we’re looking to do right away.”
He also noted, however, that the promotion’s frantic international schedule was a barrier to a quick return.
“It’s hard, we’re trying to do so many things with this sport,” he continued. “It’s not just promoting the UFC; I always say we’re promoting a sport. In order to get as many people to experience it, you’ve gotta take the event out, and I see so many reporters (asking) when are you gonna come back to Newcastle, when are you coming back to Birmingham, and we’re trying to get everywhere. Eventually, we’ll be everywhere all the time.”
Still, the fervor of Saturday’s crowd was hard to ignore. Before he made a quick exit from the press conference, UFC President Dana White said the passion of Irish fans put them in the top-three of best crowds the promotion has played to.
With that, Zelaznik said a presence wasn’t hard to justify.
“I think that we’ll have a regular home here, would be my guess,” he said.