The recent split between the UFC and Spike TV after several years of working together was anything but amicable. The UFC signed a seven-year exclusive broadcasting agreement with the Fox family of networks, leaving Spike TV behind.
Spike TV, however, has the rights to a library of UFC content until the end of 2012. The network has plans to takeover Bellator programming, but can’t do so until 2013 or they forfeit the rights to the UFC content.
In the meantime, Spike is utilizing its UFC library to counter program much of the promotion’s new programming on Fox, FX, and Fuel TV.
The latest salvo in the war comes next week when the MMA juggernaut launches UFC on FX 1: Guillard vs. Miller. Spike in turn is countering the UFC’s live debut on FX with a marathon of programming centered around Melvin Guillard, who faces Jim Miller in the UFC on FX main event.
UFC Unleashed: Melvin Guillard begins at 7 p.m. ET/4 p.m. PT on Spike TV and rolls on until Midnight ET/9 p.m. PT.
UFC on FX 1: Guillard vs. Miller airs live on FX beginning at 9 p.m. ET/6 p.m. PT with the preliminary bouts live on Fuel TV at 6 p.m. ET/3 p.m. PT.