Bellator MMA and parent company Viacom recently shifted in regard to its management team. The promotion ditched co-founder Bjorn Rebney and president Tim Danaher and replaced them with Strikeforce founder Scott Coker.
Not only was there a shift in personnel, but also in the format that promotion utilizes, which is actually what necessitated the management change. Bellator will no longer be the “Toughest Tournament in Sports,” and will instead shift to a more traditional style of fight promotion.
As such, the new company president on Thursday addressed the Bellator faithful with an open letter to fans:
Dear Bellator Nation,
I wanted to take a moment and tell you all how excited I am to be a part of the Bellator family. I’ve been working closely with the incredible team here along with our partners at Spike to see how we are going to bring this great company to new heights.
My first order of business is to take a look at the Bellator roster and determine all the exciting possibilities that are in store for the future. Our goal is to make every Bellator event feel BIG and special which is a huge win for fighters, advertisers, and of course- and most importantly- you, the fans. I’ve been on the phone with dozens of fighters and to hear the excitement in their voices has been incredibly encouraging.
I know there are so many questions about what changes may be in store for Bellator. While we are still very early in the process of executing on our long term vision, the plan is simple. We want to put on the most entertaining events possible for YOU. We want Bellator to be a first-choice destination for the best fighters in the world and we want our events to showcase the fun side of the sport – the personality and showmanship that makes MMA so entertaining. This is the best sport in the world and we want our events to demonstrate that for all to see.
We’ve got a ton of work to do, and July 25th is right around the corner. We’ll have more updates in the coming weeks, and I can’t wait to see all of you on Spike TV and at Pechanga in July.