Scott Coker Named New Bellator MMA President

June 18, 2014
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Scott-Coker-Strikeforce_1513-478x270The news broke on Wednesday morning that Bellator MMA founder and CEO Bjorn Rebney, and Bellator COO Tim Danaher had parted ways with the fight promotion.

“Viacom and Tim and I differed in our views of the right strategic direction for Bellator, but Tim and I both wish them well,” said Bjorn Rebney in a statement.

It didn’t take long for the Viacom-owned company to name a new president.

Veteran combat sports promoter Scott Coker has been named President, Bellator MMA, effective immediately. The announcement was made today by Kevin Kay, Spike TV President, to whom Coker will report. In his new position, Coker, will oversee the day-to-day management of the emerging mixed martial arts franchise. Coker was founder and former CEO of Strikeforce, which began in 1985 as a kickboxing league and developed into an MMA league in 2006.

“We are excited to have Scott Coker lead us in a new direction as we evolve the league format from a tournament-based organization to a more traditional model with big fights,” said Kay

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  • TheCerealKiller

    Getting rid of the tournament format, best idea ever! I would still like to see the new comers go through some tournaments, but not to get a title shot. Coker and DFW also got along pretty good…

    • Gary Fredericks

      I doubt they will anymore. Was not DW’s beef just as much with Viacom?

      • Maddawgmar

        Yeah, but the difference was Viacom didn’t have a controlling interest in the UFC. Viacom, being the financial backing for Bellator, has the “power of god” complex. They’ll just bully any CEO/President that disagrees with them. Why else would Bjorn leave his own creation.

        • Gary Fredericks

          That was the immovable object between Viacom and the UFC, right? Viacom wanted controlling interest in the UFC if I remember correctly.

          From a consumer’s point of view, it’s never good to sell out a product to corporate interests aside the obvious financial gains.

          • Maddawgmar

            I’m pretty sure it was. I can’t be positive, because I don’t remember specifics on the split. But the Fertita’s are not dumb, they know the potential cash cow they have, and to sell out to a larger company would ultimately be a loss in the long term. I mean if they sold a majority share back when the split was going on, they would have gotten a significant amount less than what it is worth today. I guarantee the value of the UFC has doubled since UFC and Viacom parted ways.

    • muahahah

      The good thing is that now… guys fighters that was in the tournament actually have the chance to fight for the belt anyways.
      Otherwise we see fights like chandler vs alveraz 10 times lol

      Tournament format is what made it unique. I HATE SEEING FIGHTS IN THE UFC THAT NEVER HAPPEN. Its bullsh!t in wanting to see jose aldo fight anthony pettis.. then pettis (always ending up hurt) then fighting someone else like gilbert melendez.. is like what the f???? I understand and its cool because if the fighter is hurt we have to wait.. but atleast make the fights happen anyways. Another example like dan henderson vs jon jones that never happened…..

  • Gary Fredericks

    Good for Coker! I always loved the pre-UFC/MMA Strikeforce product as it lit my passion for kickboxing (as well as the PKA). The MMA was good for what it was, an also ran compared to UFC + Pride, but the kick fights were the best.

  • Raphael Mastro

    I hope he does good things! Competition is healthy between companies and i hope the UFC never has to buy out another company again. One day i would like to see Promotions once a year put up a card where champions fight champions IF say the 2 biggest still are UFC and Bellator. I don’t know how that would work though…probabaly not, just dreaming. :)

    • Sean

      It is an idea of dreams! Haha. I do believe that the UFC champs would rule. Tito looked sloppy, slow and to be honest like an armature in his last fight against someone who was supposed to be a bellartor top billing and still won. If that dream ever did come to fruition I can’t see it going well for bellator with the people they have at the moment.

  • diazfan209

    Happy for him.

  • Sean

    Hope he does well and attracts star quality as he did in strikeforce.

  • Johnny

    Wooowwww. That’s a definite game-changer…

  • Nik

    Horrible decision. Coker let the UFC buy out Strikeforce and do away with it. I don’t know about other people, but I personally like seeing other MMA organizations and not just UFC UFC UFC DANA WHITE. Goodbye Bellator. Goodbye Tournaments.

  • rofl

    Lol outside of delusional bellator fan boys who didnt see this happening after that ppv ?