The estimations heading into UFC 148 were that the rematch between Anderson Silva and Chael Sonnen could produce some of the biggest numbers in the promotion’s history.
Those numbers included live gate and attendance as well as pay-per-view buys and ratings.
It appears that Brazil was listening because they returned the biggest numbers yet for a UFC pay-per-view airing in the South American country.
The fight was aired via tape delay due to a contractual agreement that Globo TV had with the UFC. These numbers only reflect the ratings of the tape delayed free broadcast.
This shatters the record for the last UFC pay-per-view in Brazil which was UFC 147 just last month with those numbers reaching between 10 and 15 million viewers.
No U.S. pay-per-view estimates are released by the UFC, but President Dana White stated prior to the show that he expected UFC 148 to break the one million buys mark.