Report: UFC 148: Silva vs. Sonnen 2 Draws 19 Million Viewers in Brazil

July 10, 2012
20 Comments

Anderson Silva and Chael Sonnen at the UFC 148 weigh-ins
The estimations heading into UFC 148 were that the rematch between Anderson Silva and Chael Sonnen could produce some of the biggest numbers in the promotion’s history.

Those numbers included live gate and attendance as well as pay-per-view buys and ratings.

It appears that Brazil was listening because they returned the biggest numbers yet for a UFC pay-per-view airing in the South American country.

According to a report from Veja Magazine as well as Tatame in Brazil, the UFC 148 card, which actually aired on a 30-minute tape delay on Globo TV pulled in 19 million viewers.

The fight was aired via tape delay due to a contractual agreement that Globo TV had with the UFC. These numbers only reflect the ratings of the tape delayed free broadcast.

This shatters the record for the last UFC pay-per-view in Brazil which was UFC 147 just last month with those numbers reaching between 10 and 15 million viewers.

No U.S. pay-per-view estimates are released by the UFC, but President Dana White stated prior to the show that he expected UFC 148 to break the one million buys mark.


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  • Lesnardo

    19 million viewers in Brazil….yet the fighters are not fairly compensated.

  • Machterf5

    Waa waa. They don’t like the pay, they can try to go somewhere else.

    • Lesnardo

      Except life is not as easy as your mom’s basement. You can’t just leave.

      • Machterf5

        No, it’s a choice. All of these guys choose to be fighters. They choose to compete and they choose to sign a contract saying they’ll be paid X amount per fight. They can choose to stop fighting and try to find another vocation. If you have a job that you don’t think pays enough, why not get another job?

        If you think these guys deserve more, skip the ppv’s and send each guy a check for $50.

        • mrsister

          True, fighters chose to fight.

          BUT Zuffa has the right to be entrepreneurs in any field they would like but they chose to make money promoting hand to hand combat between men as sport. When dealing with this, I want the government controlling those books, payouts, etc. I want a certain percentage paid to the fighters. I don’t care if it’s fair or not.

          They are making their own bed with these low figures. If they pay Chael 5 million got this fight and report 50k, someone is going to coming looking sooner or later.

          On borrowed time Zuffa. It’s coming and you asked got it.

          • mrsister

            And same goes for gambling, there are enough land based casinos in most states now. Put one next to my house, that’s fine…..

            just as long as 90% of those profits go to the community for schools, etc.

            Is it fair? Who cares, it’s gambling. Is it fair? Who cares, it’s fighting.

  • soboc1

    define fairly compensated.

    • Lesnardo

      athlete pay : profit for promotor ratio

      the comparable should be events that generate similar amount of revenue.

    • http://www.facebook.com/castroluciano78 lucianocastro

      Floyd Mayweather
      Total Earnings between June 2011 to June 2012: $85 million
      Sport: Boxing , Age: 35

      1 Fight against Miguel Cotto: $45 million.

      Is that a good definition for you??
      UFC fighters are paid shit! Dana and the Ferrita’s are getting 99.9% of the profit. And MMA is making loads of money right now opposite from Boxing

      • Lesnardo

        Let me predict what some of these morons will say. “But boxing is corrupt! The excessive pay is what ruined boxing!”

  • OMAHAK1LLA

    Wont get paid what they deserve til someone dies like ,boxing . just a matter of time . ill call it now ,whoever Ellenberger fights next!

  • pahhhh

    19 million people? New record?
    Do you people even pay attention to the stuff you write. Last time they said UFC rio 1 did 30 bloody million so how is this a new record!? All these Brazil TV ratings are completely made up. You people who write this stuff up don’t even have a reliable source that isn’t connected to the UFC.

    • Lesnardo

      THe thing is…MMAWEEKLY gets its news source NOT from primary sources but from other internet websites.

      And Damon Martin is a horrible writer.

      • AdamBianski

        You only need one capitol to start a a sentance.

        • Lesnardo

          one capital…not capitol.

          Sentence and not sentance.

          My mistake was an obvious typo. Your mistake is not a typo because “o” and “a” are not next to each other on a qwerty and capitol is a real word. “A” and “e” are also not next to each other.

          • AdamBianski

            lol so easy to get under your skin.

  • Lesnardo

    “This shatters the record for the last UFC pay-per-view in Brazil which was UFC 147 just last month with those numbers reaching between 10 and 15 million viewers”

    OMFG!!! This sentence is incomprehensible!!!!

    I come here because this is one of the few websites that cover MMA. MMA is not covered by mainstream media and 90% of MMA sites are nothing more than blogs.

  • AdamBianski

    As much as I hate to do it, I have to agree with the English Major. I always argue with people when they say Athletes are overpaid. My argument is simple “You are worth the money you generate”
    I think Chaell Sonnen was very UNDERPAID for this fight. UfC 148 was one of the biggest draws in the history of MMA, not because Tito and Forrest faught nor because Anderson Silva was fighting. People tuned in to see Chaell Sonnen, he promoted this fight like no other and walks away with a petty 50K.

    • Lesnardo

      But you forget one thing…$10 million endorsement fees and $2 million PPV bonus!

      Sarcasm intended *cough*

    • MuayThaiFood

      Sorry Damon, but you need to have someone edit your writing. This whole article is confusing and contradicting. You say that “Brazil was listening because they returned the biggest numbers yet for a UFC pay-per-view airing in the South American country.” Then, two sentences later, you say “These numbers only reflect the ratings of the tape delayed free broadcast.” Then further down you compare these free Brazilian broadcast “viewer” numbers to US PPV “buy” numbers. Viewers are the people actually watching while for each PPV “buy” there could be 1 person watching or 100….there’s no way to know so it’s really useless data. You’re comparing apples to oranges to grapes.