- PROELITE AQUIRES HAWAII’S ICON SPORT

December 16, 2007
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by Al Yu – MMAWeekly.com
Entertainment and media company ProElite announced today that they have acquired ICON Sport, Hawaii’s largest MMA organization.

EliteXC is the live fight division of ProElite. The acquisition of ICON Sport, formerly known as Superbrawl, will help ProElite and EliteXC continue to establish itself as one of the premier MMA organizations today.

“This is an exciting day for all of our organizations, but the biggest winners will be fans in Hawaii,” stated EliteXC President Gary Shaw said. “In a short span of twelve months, EliteXC has already got the well-deserved reputation for staging sensational fights with the world’s top fighters.

The ICON organization has been around since 1995. ICON’s T.J. Thompson said,” From day one we have discovered the raw talent that make up Hawaiian MMA in Kaleo Kwan, Kala Kalohe Hose, Mark Oshiro, and Hawaiian trained EliteXC Lightweight Champion KJ Noons.”

Many of MMA’ greatest fighters have fought on the ICON’s (formerly Superbrawl) stage, including Frank Shamrock, Vitor Belfort, Matt Hughes, Rich Franklin, Tim Sylvia, Robbie Lawler, Mayhem Miller, Frank Trigg and Takanori Gomi.

T.J continues, “Hawaii grows warriors and will continue to give rise to MMA’s future champions.”

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