Phoenix International Raceway president Bryan R. Sperber announced on Tuesday that PIR will be sponsoring UFC lightweight champion Benson Henderson during his Aug. 31 pay-per-view bout against Anthony Pettis. Working in conjunction with Niner Sports Marketing President and Founder Craig Conley, PIR’s logo will be prominently displayed on Henderson’s walkout shirt and fight banner during UFC 164: Henderson vs. Pettis.
“We are truly delighted to be supporting Benson Henderson in his upcoming title fight,” said Sperber. “Having a local Champion represented PIR in this important bout will be an exciting moment for all our NASCAR fans across the valley and around the state.”
As the honorary pace car driver for the semi-final race in the Chase for the Sprint Cup, the 29-year-old mixed martial artist will take an honorary lap around PIR’s famed one-mile oval. As part of his official duties, Henderson will also participate in pre-race ceremonies and make appearances onsite at PIR on Sunday, Nov. 10.
“I am so happy and honored to be part of the PIR family,” said Henderson. “Phoenix has become home for me, and I am so excited to be part of such a great event in my adopted hometown. I want to thank PIR for having me on their team, and I am looking forward to seeing everybody at the race!”
A Phoenix resident, Henderson has ascended to the top of his profession, compiling a 19-2 professional record that includes wins over the likes of Frankie Edgar, Gilbert Melendez and Donald Cerrone. Henderson is part owner of The MMA LAB in Glendale and is active in the community and the growth of mixed martial arts.