UFC 138: Leben vs. Munoz drew a reported attendance of 10,823 with a gate revenues of $1.5 million (U.S.), according to UFC president Dana White.
UFC 138 was the promotion’s first event on British soil since UFC 120 in October of 2010. The fights, headlined by a middleweight brawl between Chris Leben and Mark Munoz, took place at the LG Arena at the National Exhibition Centre in Birmingham, England.
UFC 120 dwarfed UFC 138 in both attendance, at 17,133, and also gate revenue, at $2.56 million. It was also held in the country’s largest metropolis, London, and at a much larger venue in the O2 Arena.
There is no sanctioning body for UFC events in England, so the numbers are reported solely by the promotion itself, whereas in most markets, an athletic commission or other governing body would maintain official records.