The Ultimate Fighting Championship on Monday announced a multi-year sponsorship renewal with Harley-Davidson. The famed motorcycle maker has been an integral UFC sponsor since 2008.
Though specific details of the agreement were not disclosed, Harley-Davidson will continue to be featured across various UFC platforms, including pay-per-view and television broadcasts, online offerings, and in the Octagon.
In addition to extending the sponsorship agreement, the two companies will also partner up for a Hometown Throwdown promotional contest. Beginning in September, fans will be able to visit http://www.ufc.com/hometownthrowdown and vote for their city to win the Hometown Throwdown event. The winning city will host a UFC event in late 2012.
The cities that make the final list will be announced in early 2012, with the winner being named in the spring.
“Harley-Davidson has been a great partner for the UFC since 2008 and we’re excited to continue working with them for years to come,” UFC president Dana White said. “We love keeping the fans involved and so does Harley-Davidson, so we’re also excited to partner with them for the Hometown Throwdown. This is a great promotion. Fans are always asking for us to bring a UFC event to their city and now they’re in control. If they want the UFC in their city, they just have to rock the vote.”
Further demonstrating its commitment to the UFC and its athletes, Harley-Davidson was instrumental in the UFC putting on its first event in the state of Wisconsin with Sunday night’s UFC on Versus 5. In front of thousands of fans at Bradley Center in Harley-Davidson’s hometown of Milwaukee, Chris Lytle defeated Dan Hardy in the exciting welterweight main event. For his victory, Harley-Davidson awarded Lytle with a 2012 Harley-Davidson HD Blackline motorcycle with 103-cubic-inch engine.