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- MMA GIVES “60 MINUTES” A BOOST

Posted on by MMAWeekly.com Staff

Press Release (Courtesy of the IFL)
ALMOST 16 MILLION VIEWERS SEE MIXED MARTIAL ARTS SEGMENT FEATURING IFL COACHES PAT MILETICH AND RENZO GRACIE ON “60 MINUTES”

Show finishes in the top-five for the week for the first time in 2006

NEW YORK, December 14, 2006- Two of the International Fight League’s (OTC.BB: IFLI) legendary coaches, Renzo Gracie, world Jiu-Jitsu champion and coach of the IFL’s New York-based Pitbulls team, and Pat Miletich, coach of the IFL’s Moline, Illinois-based Silverbacks team, were prominently featured in Scott Pelley’s report on the growth of Mixed Martial Arts on “60 Minutes” on Sunday, December 10, on CBS. The show earned a top-five ratings finish for the week. The show also finished first in its time period in households, viewers and adults 25-54.

Among the key Nielsen Media Research figures released were:

• For the first time this season, “60 Minutes” finished as one of the five most-watched programs for the week” on Sunday.

• The program “finished the week at number three in households (10.5/17) and number four in viewers (15.83m).”

• “60 Minutes” had been in the top 10 four times this season, but in the top five just once.

The “60 Minutes” page on Yahoo.com received more votes and message posts for the MMA piece than any other “60 Minutes” sports story listed, including pieces on Dale Earnhardt Jr., Tiger Woods, Michael Jordan and the New York Yankees.

Pelley trained with both Gracie and Miletich, and the “60 Minutes” cameras were on site when their teams met at The MARK in Moline, Illinois, on September 23, the same night Gracie took on Miletich in the main event Superfight. The piece also featured former UFC champion Matt Hughes, his career and his relationship with Miletich.

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